CNET's Corporate Odyssey: From Billions to Millions

A History of Acquisitions and Resales

In the ever-evolving landscape of the internet, the tech site CNET has experienced a series of ownership changes, each with its own unique story.

From Boom to Bust: The Early Years

CNET's journey began in 1994, when it launched as a pioneering tech website. It quickly gained popularity, earning itself a valuation of $18 billion in the dot-com boom of the late 1990s. However, the bubble burst in 2000, and CNET's fortunes dwindled.

Red Ventures' Acquisition and Sale

In 2020, Red Ventures acquired CNET along with other assets for approximately $500 million. Under Red Ventures' ownership, CNET underwent a series of changes, including the introduction of new content formats and a focus on e-commerce.

Ziff Davis' Purchase: A Return to Publishing Roots

On August 6, 2024, Ziff Davis announced its acquisition of CNET for over $100 million. This transaction marks the third corporate parent for CNET and represents a significant decrease in its valuation from its peak in the dot-com era.

Implications for CNET's Future

The acquisition by Ziff Davis raises questions about the future direction of CNET. Ziff Davis is known for its publishing roots, specializing in magazines such as PC Magazine and IGN. It remains to be seen how the company will integrate CNET into its portfolio and what changes may lie ahead for the tech site.